Yeastar, a global leader in Unified Communications solutions, announced on March 1, 2022, in Xiamen, China, a new brand positioning accompanied by the slogan “Digital Value, Delivered”. This update reflects its determination to strengthen its image as a trusted digital transformation partner, with an emphasis on simplicity, accessibility, openness, integration and sustainable technologies.
The new slogan is based on the idea that digital transformation should not be complicated, time-consuming or expensive. Yeastar states that the key to a simple digital future lies in appropriate, available, open and integrated technology tailored to the specific needs of each business. Its product portfolio, which includes unified communications, workspace scheduling and hybrid environments, is presented as a way to remove barriers to a connected and collaborative digital workplace.
Prince Cai, vice president of Yeastar, said: “For more than a decade, we have strengthened our business, partnerships, global presence and teams. This is a pivotal moment for us to become a stronger brand. At Yeastar, we are value-driven and focus on delivering tangible results. This “Digital Value, Delivered” campaign reflects our ambition to become our customers’ pillar in digital transformation and our commitment to creating shared success with our partners.”
To mark the company’s 16th anniversary, Yeastar will host a live stream on April 1, 2022, at 9:00 GMT. The event will present the story behind the new slogan and explain why digital value matters to every business and every channel stakeholder. Participants will be able to discover the details of the new brand positioning on Yeastar’s official website.
The Yeastar team supports businesses and integrators in assessing their needs, selecting an architecture, and preparing for deployment.