
On February 12, 2025, Yeastar, a global leader in Unified Communications solutions, announced a distribution agreement with Nimans, a leading distributor of communication and collaboration solutions and the UK’s largest NEC distributor.
Under this agreement, Nimans will be able to offer Yeastar’s full range of solutions—on-premise, cloud and hybrid—to its extensive network of resellers in the UK. Arya Zhou, Yeastar’s global sales lead, said: “We are delighted to partner with Nimans, a leading distributor in the UK. Their extensive network and strong reseller relationships will be essential to extending the reach of our solutions and enabling more businesses to benefit from unified communications.”
John Bird, Nimans’ commercial director, added: “We are delighted to partner with Yeastar and add their cutting-edge communication solutions to our portfolio. This partnership aligns perfectly with our commitment to providing our resellers with the most innovative and cost-effective solutions to meet the evolving needs of their SME customers.”
Key benefits of this partnership include:
- Unmatched market reach through Nimans’ extensive distribution network and strong local presence.
- The ability for resellers to seamlessly integrate Yeastar products with popular IP phones such as NEC and Yealink.
- High-quality technical and commercial support, backed by Nimans’ Unified Communications expertise across on-premise, cloud and hybrid solutions and VoIP gateways.
This collaboration strengthens Yeastar’s position in the UK SME market and gives local resellers access to a full range of unified communications solutions tailored to the growing needs of modern businesses.
The Yeastar team supports businesses and integrators in assessing their needs, selecting an architecture, and preparing for deployment.